About Joolz

Joolz Fashion Australia is the only plus-size fashion brand that offers customisations and made-to-order prints. Founded by designer Airdrie Makim, who was frustrated by the lack of options for plus-sized women, Joolz offers a wide range of fashion options, including Plus-size dresses, Wedding guest clothes, Festival wear, Footwear, Office attire, and Cocktail dresses that are made for curves.As a plus-sized woman with a pear shape, Airdrie understood the difficulties of finding clothes that fit properly. Tired of settling for ill-fitting, boxy clothes in unpleasant fabrics, she set out to create a brand that offers better options for plus-sized women.

At Joolz, we believe that fashion should be fun and accessible to everyone, regardless of their size. Our garments are made in limited quantities to ensure exclusive quality and are produced using the "slow fashion" approach. This means that our clothes are made to order, reducing waste and ensuring that each piece fits you and your personal style perfectly. After all, fashion should be fun, not frustrating! We believe that being able to say who you are through your clothes is something that should be available to everyone.

Invest in pieces that look great and last longer with Joolz Fashion Australia. Say who you are through your clothes with our wide range of plus size clothing options.


We believe that fashion should be sustainable, of high quality, and made to fit you perfectly. That's why our garments are crafted using the "slow fashion" approach, meaning that most of our garments are made to order and produced in limited quantities. A sustainable approach to fashion includes one that doesn’t commit to overproduction, as excess fashion is unfortunately one of the major polluters on the planet. 

Our garments are made from high-quality materials that are chosen for their durability, comfort, and style. We understand that when you invest in clothing, you want it to last, which is why we take the time to source the best materials and craft each piece with care.

We also offer customisations for our made-to-order products. Whether you want to add a personal touch to your clothing, or you need a garment that fits your unique body shape, our team of experts is here to help. Our made-to-order approach and customization options ensure that you'll receive a garment that is truly one-of-a-kind and made just for you.