About Joolz

As a plus-sized pear shape, Joolz designer Airdrie Makim was constantly frustrated by the non-existent options out there for people with her shape. For dresses to fit her hips, she had to buy them two sizes too big for her bust, settling for spending her hard-earned on boxy, ill-fitting oversized clothes in unpleasant fabrics, or having to tailor garments herself. Reading so many comments online from others like her, she knew she wasn't the only one. So, having worked in the fashion industry for over 10 years and after telling every other fashion designer she knew that "someone" needed to start making clothes for plus size women who wanted better options, she finally realised she was going to have to be that someone.

After all, fashion should be fun, not frustrating! We believe that being able to say who you are through your clothes is something that should be available to everyone.

Each garment is only produced in limited quantities to ensure a sustainable and exclusive quality. Many Joolz garments are made to order – this is known as “slow fashion” – made-to-order clothing is dedicated to keeping waste low, crafting stylish pieces that fit you and your personal style, so you can invest in pieces that look great and last longer. You’ll waste less and look better in garments that are made for you personally.